Privacy Policy

BY USING THE COMPANY'S HEALTH AND FITNESS SERVICES, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, DO NOT USE OUR SERVICES OR SUBMIT PERSONAL INFORMATION TO US IN ANY MANNER.

Primal Athlete LLC and their respective stockholders, directors, officers, employees, agents, successors, and assigns (collectively, "we," "us," "our," or the "Company") is very sensitive to the privacy concerns of our clients. This Privacy Policy (this "Privacy Policy") outlines the types of Personal Information that you may provide to us and how the Company handles such Personal Information. This Privacy Policy does not apply to Personal Information collected from you online through any website or mobile app (individually and collectively, "Website") controlled by the Company. Your membership is subject to this Privacy Policy, the rules set forth in any membership or other services agreement you sign with us. 

Please note that in connection with the COVID-19 pandemic, the Company may screen members for risk factors related to COVID-19 (including, for example, by measuring such persons' temperatures and/or by asking members and guests if they have certain symptoms, if they have been in close contact with anyone who has exhibited such symptoms, if they have recently been in contact with anyone who has tested positive for COVID-19, or if they have recently traveled to certain parts of the world). In such cases, the Company is not collecting or retaining any such information; rather, the Company is simply screening individuals without keeping any records of such screenings. The Company also reserves the right to refuse entry to any person who fails to comply with any of the Company's COVID-19 related policies and procedures or with any applicable state or local COVID-19 related rules.

"Personal Information" means information that can be linked to a client, identifies any client, or could reasonably be used to identify such client that is, in each case, submitted to or collected by the Company and that is maintained by the Company in an accessible form, and it includes information actively submitted by you, as well as information submitted by other clients via referrals or in connection with the purchase of a multi-person membership, as described below.

Identifiers such as first and last name, home or other physical address, telephone number, email address, and signature are known to the Company only when voluntarily submitted, for example when enrolling as a member or purchasing other services from the Company, or via referrals from other members or in connection with the purchase of a multi-person membership that includes you as a member. Likewise, if you become a member, you may be asked for your photograph if you choose to participate in a fitness assessment, a free class or the like, you may be asked to provide identifiers relating to your fitness level, such as your age, height, and weight. Similarly, financial information, such as credit or debit card numbers, is known to the Company only when voluntarily submitted in connection with purchasing goods or services available. Certain commercial information, such as products or services purchased, considered, or used, is also collected by the Company. Such identifiers, financial information, and commercial information is collected for the purposes of transacting a sale and supporting a consumer's use of our products, and services (for example, membership). Such information may also be used to evaluate and improve our customers' experience, analyze trends, review of the number of clients at the Company, and track members' and guests' use of our services.

In addition to any other uses set forth herein, Personal Information may be used: (1) to help the Company better understand clients' use; (2) to respond to specific requests from clients; (3) to provide notices to clients, such as marketing information, discount coupons, and new product offerings; and (4) to protect the security or integrity of our Company. The Company may also use Personal Information for other business purposes, such as to offer you the opportunity to receive notices regarding the Company's products or services, to invite you to participate in surveys about our products, to notify you about special promotions, and for purposes of data analysis, audits, fraud monitoring and prevention, developing new products and services, enhancing, improving, or modifying our services, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.

The Company may consolidate and anonymize the Personal Information of individuals who use our services. The Company may use such information to help us better design our products, to communicate information to you, to enhance our marketing and research activities, to facilitate other business functions, and for the other purposes set forth in this Privacy Policy.

You may always limit the amount and type of actively transmitted Personal Information that the Company receives about you by choosing not to provide any Personal Information. However, some services can only be provided to you if you provide appropriate Personal Information; for example, certain financial and other information is required to purchase a membership.

Unless otherwise disclosed, Personal Information will not be transferred or otherwise disclosed to anyone other than authorized recipients, such as service providers or vendors that are reasonably needed to provide our various services and features (e.g., payment processors). However, the Company reserves the right to disclose Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law, in the Company's sole discretion.

Additionally, if the Company sells one or more of its product lines, divisions, or assets, Personal Information may be transferred to the buyer so that the buyer can continue to provide you with information and services. Similarly, if the Company purchases a product line or division or other assets from a third party, Personal Information may be transferred from the seller to us so that we may continue to provide you with information and services.

Personal Information may also be shared by the Company with its affiliates and its and their respective franchisees and with vendors that help access and manage the information (all of the foregoing collectively, "authorized recipients") but, in all instances, the information will be used only for the purposes set forth in this policy.

Finally, if you are accessing our services in connection with obtaining discounted access to services offered by the Company or in connection with a third-party program offering rewards, reimbursements, benefits, or other incentives based on your use of the Company's services (including a right to access our services that is available through an employer, health insurer, or other group, a "Third-Party Offer"), the Company may share your Personal Information (including identifiers such as a unique personal identifier and commercial information, such as your use of such services or the number of times you use a service each month) with the applicable third party in accordance with the terms of such Third-Party Offer but solely for the business purpose of facilitating the provision of such discounts, rewards, reimbursements, benefits, or other incentives to you under Third-Party Offer. You may always request that we stop sharing such information. However, in that case, you may not be eligible to access our services or obtain any such rewards, reimbursements, benefits, or other incentives.

We seek to use industry standard physical, technical, contractual and administrative security measures designed to protect your Personal Information. However, no safeguards are 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us.

The Company is committed to protecting children's privacy. While the Company allows minors to use its services, it limits the amount of information it collects about such individuals to identifiers and commercial information as described above, and it does not sell any such information. Notwithstanding the foregoing, the Company does not intend to, or knowingly, collect any Personal Information of children under the age of 13, except in the limited cases where a parent or guardian purchases services for a minor under the age of 13 and provides, on behalf of such minor, certain identifiers such as the child's name. If the Company becomes aware of a child under the age of 13 providing Personal Information directly, it will attempt to delete that information. If your child under the age of 13 has provided Personal Information to us, please contact us so it can be deleted.

Your access to and use of the Company's services is subject to this Privacy Policy, the rules set forth in any membership or other services agreement that you sign with us, any rules that are posted, and all applicable laws. By accessing and using our services, you accept, without limitation or qualification, this Privacy Policy. The Company reserves the right to at any time revise this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes, and good business practices. If the Company changes its privacy practices, a new Privacy Policy will reflect those changes and the effective date of the revised Privacy Policy will be set forth in the new Privacy Policy. You are bound by any such revisions and should therefore periodically review the then-current privacy terms and conditions to which you are bound. If you have questions about the use, amendment, or deletion of Personal Information that you have provided to the Company, or if you would like to opt out of future communications from a Company business or a particular program, please contact us by clicking on the "Contact" link on our Website. 

In all communications to the Company, please include the e-mail address you have previously provided to us (if applicable), the website address or the specific program to which you provided Personal Information, and a detailed explanation of your request. If you would like to delete or amend your Personal Information and are contacting us by e-mail, please put "Deletion Request" or "Amendment Request," as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner, in accordance with applicable law.

This Privacy Policy is effective as of August 21, 2021.